Social media presents an easy way to start interacting with potential patients in an online community. While social media ads can be lucrative, don’t forget about SEO! SEO (search engine optimization) is how you get web pages for your practice closer to #1 in a given online search. Once you have a solid SEO strategy, which can be a puzzling combination of keywords and content, it may be worth investing more into pay-per-click (PPC) ads. Google ads are a common example of PPC ads, though Facebook, Instagram, and LinkedIn are social media equivalents.