Paid campaigns built to bring in patient calls and leads.
Google, Facebook, and Instagram campaigns built to reach patients who are looking for an eye doctor, then measured by the calls and form submissions they bring in.
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Where optometry ad budgets leak
Ad budgets tend to leak in a few predictable places. Campaigns aimed at anyone in a wide radius instead of people searching for an eye doctor. Clicks that land on a slow homepage that buries the phone number. And no call tracking, so nobody knows which ads produced a patient. Before we recommend a dollar of spend, we look at where your current traffic goes and what happens after the click, then fix the leaks we can see.
What we build and run
We run Google Search for the moments when someone is looking for care, like typing eye exam near me or optometrist plus your city. We use Facebook and Instagram for awareness, retargeting, and specific offers that fit your practice. In most cases we point each campaign to a focused landing page built to answer the patient's question and make booking simple, rather than the general homepage. We set up conversion tracking so calls and form submissions from your campaigns get recorded.
How we measure a campaign
We track the calls and form submissions each campaign generates and the cost to produce each one, then move budget toward the ads that bring in the most patient contacts and away from the ones that don't. Calls and form submissions are counted as leads, not confirmed appointments. Whether a lead turns into a booked exam and revenue is something only your schedule and records can confirm, so we reconcile campaign leads against what your practice books instead of treating every call as a patient. We share what the numbers say in plain language and adjust from there. We won't promise a specific return, because real ad results depend on your market, your offer, and your capacity to see new patients.
What working with us looks like
We start with a free strategy call to understand your goals, your market, and what you've tried. From there we propose a plan and a budget you're comfortable testing. You approve the spend, we build and launch the campaigns, and we keep you in the loop as they mature and the data comes in. If something isn't producing, we say so and change course.
Common questions
How much should an optometry practice spend on ads?
It depends on your market and goals. We often recommend starting with a budget you're comfortable testing for a few months, then scaling what brings in the most calls and form submissions. We'll talk through a realistic starting point on your strategy call rather than quote a one-size number.
Do you run both Google and Facebook ads?
Yes. Google Search tends to reach people already looking for an eye doctor, while Facebook and Instagram are better for awareness, retargeting, and promoting specific offers. We recommend the mix based on what you're trying to accomplish.
How soon will I see results?
Search campaigns can start generating calls soon after they go live, but building steady, efficient results takes ongoing testing and adjustment. We'd rather set the right expectation than promise a date we cannot control.
Do I need a separate landing page for ads?
Often, yes. Sending paid traffic to a focused page built around one action tends to convert better than the homepage, which has to serve many audiences at once.
Let’s build your next growth channel.
We’ll review your current position and show you the highest-value next step.
Book your strategy call