The Optometry Marketing Checklist

• Optometry marketing for your practice

  OptometryMarketing.com is a full-service online marketing firm serving optometrists, optometry offices, and optical practices. Our focus is on providing measurable results. From patient acquisition to practice management, we utilize proven strategies backed by the latest research. We excel at creating experiences that will lead to growth.

  As a busy optometrist or optometry office, you need a digital marketing partner that understands the nuances and nuances of selling eye care services. Our consultants look at your practice from the viewpoint of the consumer to develop complete marketing strategies to raise visibility, boost sales, drive referrals, and encourage positive patient reviews.. When prescribing digital marketing solutions, we do it right the first time.

  Most optometrists need marketing support to grow their practice but have little time to devote to it. Marketing professionals don’t have the expertise, training, or time required to run an optometric marketing campaign successfully. Our Optometry Marketing services are designed for optometrists by a certified optical marketing specialist who knows both professions. We work in a value-added project model to provide optometry practices with real results at an affordable cost.

• Why Work with OptometryMarketing.com?

  Optometry marketing is the secret to helping you grow your practice at a faster rate, with less hassle.

  At OptometryMarketing.com, we work with optometrists and eye doctors to help them reach more patients.

  These days, it is becoming more and more difficult for an optometrist’s practice to grow in a competitive market. The digital landscape has become oversaturated with different companies looking for their share of the market. In order to have your practice stand out from the crowd, you will need assistance from a team that can create a custom optometry marketing strategy to suit your needs. This is where we come in.

  We are dedicated to helping you grow your practice at a faster rate, with less hassle. We understand how important it is for you to be able to spend time on growing your optometry business and taking care of your existing patients. That’s why we want to take care of all the optometry marketing so that you can do what you do best: help others see better!

• Optometry marketing is an easy way to help your optometry practice grow, and it's just for eye doctors.

  Optometry marketing is an easy way to help your practice grow, but it’s not just for eye doctors.

  Keeping that in mind, here are some of the benefits you can reap by working with someone who specializes in optometry marketing and building you an optometry marketing plan.

  • You’ll have more time to focus on patients and staff.

  • Your optometry business will see growth in numbers, such as new patients, while maintaining a solid foundation of returning ones.

  • You can expect to expand your practice’s reach through advertising and social media campaigns that aren’t designed to be intrusive or annoying.

  So, if you’re looking to freshen up your ad strategy or grow your audience through social media outreach—or even if you’ve always wanted an app for that—an agency is the right path for you.

   

• Your optometry practice needs a great website

  Your Optometry practice needs a great website. Without one, you’re missing out on the first contact point with most potential patients in your area. We’ve designed our websites to provide all the information and functionality that an Optometry practice would need to be successful online. Below are some of the features that come standard with our websites:

  • Mobile-friendly design – People look for eye doctors from their mobile devices these days, so we make sure your site is optimized for them.

  • Contact Information – Your phone number and address should be easy to find on every page of your website. We place them prominently so that potential patients will know how to reach you if they have questions or want to schedule an appointment.

  • Book An Appointment Form – Letting people schedule appointments right from your website saves time and increases conversion rates—an important feature in any industry, but especially healthcare where every day matters when it comes to patient follow-up.

  • Prominence of Services Offered – When someone lands on your site they’re looking for this information first and foremost, so we make sure it stands out front-and-center where people can see it right away. This is what will sell them on you as a provider rather than simply getting lost in the sea of search results and never making contact at all!

  • Location Details – Include specific details about which areas or regions you serve so that people know whether or not they live within driving distance before clicking through! If there’s one thing I’ve learned from SEOs its “Don’t waste a click!” Don’t take up valuable real estate here though; just include enough info so users can decide whether or not it makes sense for them.”

• Focus on ranking your site in Google with Search Engine Optimization

  Local SEO is the process of optimizing your website to rank in Google for local search results. It’s an important part of any strategy because it helps your business get more potential customers and grow your loyal patient base.

  More specifically, local SEO is a combination of several strategies that aim to improve visibility in search engines. The goal is to increase conversions through targeting an audience with specific keywords related to their location and by providing helpful information about products or services.

  Optimizing your website for local SEO involves focusing on two things:

  • Targeting the right people (your target audience) with keywords related to their city and/or state so that when someone searches “optometrist near me” or “eyeglasses Minneapolis,” you show up in those results

  • Creating content about why customers should choose you over other optometrists who specialize in what kind of glasses they need (e.g., progressive lenses).

  • You also want to make sure you’re tracking your ranking in Google search results and via analytics tools like Google Analytics.

  For example, let’s say someone needs new eyeglasses but doesn’t know where to go for them. They might type “optometrist near me” into Google, which will show them all the closest optometrists within 25 miles from where they are right now! Your potential new patient could then look at each result one by one until they find an optometrist they like – or maybe even call that person up directly without ever having visited your website!

• Don't forget to include Google My Business Optimization in your marketing strategy

  According to Google, 4 out of 5 customers use search engines to find local information. If a person searches for an optometrist online, they are likely looking for an optometrist near them. Google My Business (powered by Google Maps) is one of the most important factors in your local SEO strategy and it allows prospective patients to find all the necessary information about your optometry practice on one screen. It’s also free!

  Google My Business allows you to optimize how your practice appears when someone searches for a business like yours in your area. The best part is that you can do this with little technical knowledge!

  To set up Google My Business and optimize it properly (including encouraging online reviews and listing your services and business hours), you need some basic information about your practice and its website. This includes categories that describe what your business does, services offered by your practice, keywords related to your business (ex: “optometrist near me”), phone number, and address. You will also want a link directly from Google My Business back to the website for each location that you have listed on GMB because we want users to come back to the site after visiting GMB so we can keep them engaged and get them calling or filling out a form. Google search optimization (including GMB) is a key part of your reputation management marketing strategy.

  You always want to focus on generating positive reviews from happy customers for your practice while minimizing negative reviews left by unhappy customers. At OptometryMarketing.com, we have a list of effective strategies to drive patient reviews from the right audience in your local area in a timely manner. If you’d like to learn more about our marketing plan to drive positive reviews, reach out to us.

• Make sure your optometry practice is listed across all relevant web directories

  To know if you have all your bases covered, you’ll need to perform a Google search for your business name. What did you find? If you don’t like the results, you’ll likely need some help with online reputation management and online reviews.

  The results will display where your optometry practice is (and isn’t) listed online. The same thing can be done with Bing and Yahoo!. You may also want to try searching for optometrists in your area to see what other websites are out there that you can add yourself to.

  The more listings you have across the web, the better chances you have of getting found by patients looking for eye care in your area.

  Plus, you want to make sure you have 5-star Google reviews so patients know they can trust you. However, it’s important to note that listing accuracy matters a great deal when it comes to SEO. Incomplete or incorrect information across these platforms could affect how well they rank on Google and the other major search engines.

• Social media advertising: Your Secret Weapon

  Optometry social media marketing is one of the best ways to drive new patients to your office via online channels. It can be used to target specific demographics, a strategy that allows you to reach the right people who are likely interested in your services. If a potential patient visits your website, we can use social media advertising to remarket to them and get your brand back in front of them again. We can also use social media advertising to reach people within a certain radius of your practice, which is ideal for local businesses.

  Social media PPC ads (pay per click) is cost-effective for most people—especially when compared with traditional marketing methods—and enables you to customize your budget. This kind of marketing works especially well for doctors because it offers precise targeting that allows you to connect with people who are already looking for an optometrist or eye doctor in their area. Because the ads are only shown to those who have demonstrated an interest in optical products, our advertisements tend to be more effective than other types of digital marketing campaigns and deliver better results at a lower cost per lead or per click.

• We have marketing strategies and optometry-focused marketing plans to grow your business.

  Social Media, SEO, and a Strong Online Reputation are all important for Optometry Marketing, but the most important thing you can do is optimize your Google My Business Profile.

  Optometrists need to get their business in front their target audience as often as possible. And when it comes to your online marketing strategy, nothing is more important than optimizing your Google My Business Profile.

  This is because an optimized Google My Business Profile will help you boost your search engine visibility and increase traffic to your website. That’s why we recommend claiming and verifying your business in Google My Business.

  Additionally, you need to optimize your profile by uploading photos and posting regularly—this will help attract even more customers to your business!