If you’re like most eyecare professionals, you understand the importance of having a great optometry website. Your website is one of the most important marketing tools for your eye care practice. It’s often the first impression potential patients have of […]
Designing a High-Ranking Optometry Website You’ve brainstormed, figured out a name and a logo, prepared the message you want to convey, and have the professional services you wish to offer on your optometry website. You’re almost there! Now you have […]
Optometry How to Get New Patients (5 Simple Ways) What’s the hardest part of being an eye doctor? The schooling? Dealing with insurance companies? Staying up-to-date with the latest research? None of the above (though the education is tough and […]
Social Media Marketing for Optometrists – Should you do it? What do you need to know? Today I dive into social media. I actually try and convince you that maybe social media, isn’t the best marketing for your practice. I […]
One Simple Trick for Getting More (and Better) Google My Business Reviews Today I am going to give away one of our internal secrets that we use all the time, which is simply how to get more and better Google […]
The Five Books Every Optometrist Should Read Let’s talk about the five books that I believe every optometrist or practice owner, should be reading. They’re books that influence my thinking. I’ve read all of them personally, and I just love […]
Everything Optometrists Need to Know About SEO in 10 Minutes Today I’m going to tell you everything you need to know as an optometrist about SEO in 10 minutes, and that’s a tall order, but here’s what I’m assuming. I’m […]
How to Compete Against National Chains as a Private Practice Office
13 Great Ideas for Marketing your Optometry Practice (Best ones first!) First of all, optometry is far from a dying field. In 2022, there will be huge opportunities to take advantage of in the vision care sector. For starters, think […]
6 Optometry Marketing Tools for Your Practice (That even you can use!) So you’ve decided to do online marketing for your optometry practice, here’s a few tools to help get started and stay consistent. In this article, we’ll provide 6 […]