In the competitive world of healthcare services, optometry practices are not merely places of medical care but are also businesses. To thrive, they must attract and retain patients, and effective marketing plays a crucial role in this endeavor. However, several […]
Common Email Marketing Pitfalls (Make sure you don’t fall victim)
How to use a drip email marketing strategy to grow your optometry practice
7 Easy Ways to Optimize the Google My Business Profile for Your Optometry Practice (and Why It’s So Important)
Most small business owners in 2023 are clear on the fact that they need a website. However, many optometry practices commission a website designer or digital marketing company to create the website . . . and then leave it alone, […]
The 7 Biggest Mistakes That Are Costing Your Practice Money
Educating your patients on the costs of their exams and lenses Having a good understanding of the costs associated with an eye exam and contact lenses is essential for patients to have a positive experience. And to get good reviews, […]
5 Sure-Fire Methods to Differentiate Your Optometry Practice and Attract New Patients
With financial upheaval continuing, it’s natural for business owners to feel anxious, and that certainly includes the owners of optometry practices. But should you be worrying? And what can you actually do with that worry? We’re going to take a […]
Top 10 Cheesiest Eye Care Slogans (and some of our favorites) What do you associate with the term optometry? A pair of glasses perched atop a nose, caring doctors focused on helping patients achieve their best vision? But there is […]
