Most small business owners in 2023 are clear on the fact that they need a website. However, many optometry practices commission a website designer or digital marketing company to create the website . . . and then leave it alone, […]
The 7 Biggest Mistakes That Are Costing Your Practice Money
With financial upheaval continuing, it’s natural for business owners to feel anxious, and that certainly includes the owners of optometry practices. But should you be worrying? And what can you actually do with that worry? We’re going to take a […]
Top 10 Cheesiest Eye Care Slogans (and some of our favorites) What do you associate with the term optometry? A pair of glasses perched atop a nose, caring doctors focused on helping patients achieve their best vision? But there is […]
At OptometryMarketing.com, we’ve helped grow optical and optometry practices across the world (literally). In the article below, we give you a very high level overview of the tools and tactics that you can use to grow your practice. (By the […]
If you’re like most eyecare professionals, you understand the importance of having a great optometry website. Your website is one of the most important marketing tools for your eye care practice. It’s often the first impression potential patients have of […]
Designing a High-Ranking Optometry Website You’ve brainstormed, figured out a name and a logo, prepared the message you want to convey, and have the professional services you wish to offer on your optometry website. You’re almost there! Now you have […]
The Five Books Every Optometrist Should Read Let’s talk about the five books that I believe every optometrist or practice owner, should be reading. They’re books that influence my thinking. I’ve read all of them personally, and I just love […]
How to Compete Against National Chains as a Private Practice Office
13 Great Ideas for Marketing your Optometry Practice (Best ones first!) First of all, optometry is far from a dying field. In 2022, there will be huge opportunities to take advantage of in the vision care sector. For starters, think […]